| Title | L.12.12 |
| Agency |
BETC Digital
|
| Campaign |
L.12.12 (2010) - Lacoste
|
| Advertiser |
Lacoste
|
| Brand |
Lacoste
|
| Date of First Broadcast/Publication |
2010 / 9
|
| Business Sector | Clothing
|
| Story | The site reaffirms the role of René Lacoste in the creation of polo by promoting the iconic product, the polo L.12.12, named with the original code that Rene Lacoste gave his first polo shirt. |
| Story (original language) | Le site réaffirme le rôle déterminant de René Lacoste dans linvention du polo en valorisant le produit iconique de la Marque, le polo L.12.12, du nom de code original que René Lacoste avait donné à son premier polo. |
| Philosophy | To talk about this story who has started in 1927, the agency has defined a style decidedly modern graphics and where the creation of polo is illustrated by a treaty of pixels and lines that repeat the cotton thread and stitched the small matter that made the L.12.12 success in the world. |
| Philosophy (original language) | Pour raconter cette histoire qui date de 1927 lagence a défini un style résolument graphique et moderne où la création du polo est illustrée par un traité de pixels et de ligne qui reprennent le fil de coton et la matière du petit piqué qui ont fait le succès de la L.12.12 dans le monde. |
| Problem | Reaffirm the role of Rene Lacoste in the invention of polo. |
| Problem (original language) | Réaffirmer le rôle déterminant de René Lacoste dans linvention du polo. |
| Media Type |
Web Site
|
| More Information | www.lacoste.com/l1212/ |
| Executive Producer |
The Gang Films
|
| Advertiser's Supervisor |
Didier Calon
|
| Advertiser's Supervisor |
Laetitia Laplace
|
| Advertiser's Supervisor |
Mylène Atlan
|
| Creative Director |
Annick Teboul
|
| Art Director |
Marie Jourdren
|
| Copywriter |
Pierre Duquesnoy
|
| Account Manager |
Olivier Vigneaux
|
| Account Manager |
Baptiste Piquard
|
| Account Manager |
Vanessa Elias
|
