Aleix Bou
Copywriter at Atletico International
Barcelona, Spain
TitleSU3T1TUL0S
Agency
Campaign ATELCA
Advertiser ATELCA
Brand ATELCA
Date of First Broadcast/Publication 2016 / 4
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT 
Philosophy WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT 
Problem Specific Language Impairment (SLI) is a syndrome hardly anyone knows about and which prevents a child from understanding and learning language. 
ATELCA asked us for a campaign to raise awareness of this disorder. 
Result The results were outstanding. In a single day, 100,000 people experienced SLI (10% of global downloads) with zero budget. 
Media Type Other Animation
Length
Copywriting
Creative Director
Creative Director
Creative Director
Creative / Art Direction
Copywriting
Creative / Art Direction
Creative / Art Direction

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