Title | SU3T1TUL0S |
Agency | Contrapunto BBDO Barcelona |
Campaign | ATELCA |
Advertiser | ATELCA |
Brand | ATELCA |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Story | WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT |
Philosophy | WE CHANGED THE SUBTITLES DOWNLOADED BY GAME OF THRONES FANS, AS A NEW MEDIA, TO RAISE AWARENESS OF SPECIFIC LANGUAGE IMPAIRMENT |
Problem | Specific Language Impairment (SLI) is a syndrome hardly anyone knows about and which prevents a child from understanding and learning language. ATELCA asked us for a campaign to raise awareness of this disorder. |
Result | The results were outstanding. In a single day, 100,000 people experienced SLI (10% of global downloads) with zero budget. |
Media Type | Other Animation |
Length | |
Copywriting | Sara Lopez |
Creative Director | Aleix Bou |
Creative Director | Carlos de Javier |
Creative Director | Jofre Biscarri |
Creative / Art Direction | Lula Cañamero |
Copywriting | Ariadna Céspedes |
Creative / Art Direction | Joan Dalmau |
Creative / Art Direction | Victor Flores |