| Title | Thanks |
| Agency | Leo Burnett Toronto |
| Campaign | #WhoWillYouHelp |
| Advertiser | Government of Ontario |
| Brand | Government of Ontario |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | When you do nothing, you're helping him. But when you do something, you help her. |
| Media Type | Web Film |
| Length | |
| Creative Director | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Kelly Zettel |
| Group Creative Director | Sam Cerullo |
| Copywriter | Marty Hoefkes |
| Art Director | Mike Morelli |
| Agency Producer | Franca Piacente |
| Agency Producer | Laurie Filgiano |
| Account Director | Allison Ballantyne |
| Account Executive | Hazel de Vela |
| Account Planner | Brent Nelsen |
| Project Manager | Lyndsay Cattermole |
| Production Company | Revolver Films |
| Director | Bruce McDonald |
| Production Company Producer | Luc Frappier |
| Production Company Producer | Rob Allen |
| Casting | Shasta Lutz |
| Editing Company | Panic & Bob |
| Editor | Michelle Czuker |
| Assistant Editor | Kat Weber |
| Producer | Sam Maclaren |
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