Mike Costello
Associate Creative Director at Goodby Silverstein & Partners
Chicago, United States
TitlePick Up
Agency
Campaign Drive a Firestone
Advertiser Bridgestone Corporation
Brand Firestone
Date of First Broadcast/Publication 2014 / 3
Business Sector Cars
Story Firestone's lastest campaign marks a big change for the tire and auto care company with stunning cinematography capturing the raw humanity of Americana that only director Lance Acord could master.
In the last spot, “Pick Up” unravels a cinematic :90 second plot-twisting film cleverly edited to tell the story of a young man using his truck to run away with his bride-to-be. The couple runs into obstacles, specifically a standoff with the girl’s parents. Only through daring driving, and dependable tires, can the couple ride off into the sunset. The spot is underscored with the folksy tune of “True Love Will Find You In the End” by Daniel Johnston. 
Media Type Television
Length
Soundtrack "True Love Will Find You In the End"
Finishing Company
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Senior Music Producer
Executive Producer
Editor
Editorial Assistant
Editorial Assistant
Producer
Producer
Executive Producer
Executive Producer
Partner/Executive Producer
Creative Director
Senior Flame Artist/Online Editor
After Effects
CG Artist
Associate Producer
Flame Assistant
Sound Company
Sound Engineer
Sound Producer
Production Company
Director
Editing Company

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