Title | Bratfast in Bed (Full Version) |
Agency | Droga5 |
Campaign | We don't make sausage. We make family. And sausage. |
Advertiser | Johnsonville Sausage LLC |
Brand | Johnsonville |
Posted | June 2015 |
Business Sector | Fresh Meat, Sausages |
Story | Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.” |
Media Type | Television |
Length | |
Colorization | The Mill New York |
Marketing Director | Jim Mueller |
Brand Manager | Ron Schroder |
Chairman | David Droga |
Chief Creative Officer | Ted Royer |
Group Creative Director | Scott Bell |
Copywriter | Ryan Raab |
Art Director | Dan Kenneally |
Chief Creation Officer | Sally-Ann Dale |
Chief Creation Officer | Head of Broadcast Production |
Broadcast Producer | Jesse Brihn |
Broadcast Producer | Verity Bullard |
Producer | Rebecca Wilmer |
Chief Strategy Officer | Jonny Bauer |
Strategy Director | Aaron Wiggan |
Strategist | Candice Chen |
Strategist | Nick Maschmeyer |
Strategy Director | Brian Nguyen |
Account Director | Daniel Gonda |
Account Director | Chris Einhauser |
Account Manager | Kate Tyler Monroe |
Project Manager | Amy Blitzer |
Interactive Production Company | Sneakers Agency |
Creative Director | Christopher White |
Production Company | m ss ng p eces |
Executive Producer | Ari Kuschnir |
Executive Producer | Brian Latt |
Executive Producer | Kate Oppenheim |
Director | Ray Tintori |
Director of Photography (DOP) | Rob Leitzell |
Head of Production | Dave Salzman |
Production Company Producer | Drew Houpt |
Editing Company | m ss ng p eces |
Editor | Sam Zimman |
Assistant Editor | Will Kanellos |
Production Company Producer | Orlaith Finucane |
Colorist | Aline Sinquin |
Sound | One Thousand Birds |
Mixer | Calvin Hunting Pia |