Johnsonville - "Bratfast in Bed (Full Version)"

Droga5

Droga5 New York, United States

Awards

32548

Brand: Johnsonville
Country: United States

Advertiser: Johnsonville Sausage LLC

Title	Bratfast in Bed (Full Version)
Agency	Droga5
Campaign	We don't make sausage. We make family. And sausage.
Advertiser	Johnsonville Sausage LLC
Brand	Johnsonville
Posted	June 2015
Business Sector	Fresh Meat, Sausages
Story	Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.This new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.”
Media Type	Television
Length	65 seconds
Colorization	The Mill New York
Marketing Director	Jim Mueller
Brand Manager	Ron Schroder
Chairman	David Droga
Chief Creative Officer	Ted Royer
Group Creative Director	Scott Bell
Copywriter	Ryan Raab
Art Director	Dan Kenneally
Chief Creation Officer	Sally-Ann Dale
Chief Creation Officer	Head of Broadcast Production
Broadcast Producer	Jesse Brihn
Broadcast Producer	Verity Bullard
Producer	Rebecca Wilmer
Chief Strategy Officer	Jonny Bauer
Strategy Director	Aaron Wiggan
Strategist	Candice Chen
Strategist	Nick Maschmeyer
Strategy Director	Brian Nguyen
Account Director	Daniel Gonda
Account Director	Chris Einhauser
Account Manager	Kate Tyler Monroe
Project Manager	Amy Blitzer
Interactive Production Company	Sneakers Agency
Creative Director	Christopher White
Production Company	m ss ng p eces
Executive Producer	Ari Kuschnir
Executive Producer	Brian Latt
Executive Producer	Kate Oppenheim
Director	Ray Tintori
Director of Photography (DOP)	Rob Leitzell
Head of Production	Dave Salzman
Production Company Producer	Drew Houpt
Editing Company	m ss ng p eces
Editor	Sam Zimman
Assistant Editor	Will Kanellos
Production Company Producer	Orlaith Finucane
Colorist	Aline Sinquin
Sound	One Thousand Birds
Mixer	Calvin Hunting Pia