Matt Hilber
Editor at Joint Editorial House
Portland, United States
TitleField Generals
Agency
Campaign Madden NFL '08 - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedAugust 2007
Product Madden NFL '08
Business Sector Video Games/Consoles
Tagline It's in the game.
Story This spot offers a glimpse into how the millions of everyday Madden fans enjoy playing the game and celebrating touchdowns – at home or work, solo or with friends, but always jumping up and down in front of their televisions. Through a montage of slow-motion live shots, interspersed with game footage, people are caught up in authentic moments of Madden excitement that portray them as a true subculture of American life.
Problem To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Media Type Television & Cinema
Length
Market United States
Post Production
Audio Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company
Director
Editor
Director of Photography (DOP)
Music Company / Composer

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