Cheryl Sparks
Production Company Producer at Coolfire
St. Louis, United States
TitleMonica
Agency
Campaign The World According To - The New at&t
Advertiser AT&T Inc.
Brand The New at&t
PostedMay 2006
Product TheNewATT.com - MP5 Network
Business Sector Internet Service Providers
Tagline Your world. Delivered
Story AT&T Brand Vertical Print
Magazine, Newspaper campaign.
Philosophy This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters…yours. Whatever your world, only one company delivers everything you need to make the most of it.
Problem To reintroduce and refresh one the great American brands to the world.
Result Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few.
Media Type Magazine
Market United States
Art Director
Creative Director
Copywriter
Executive Creative Director
Account Supervisor
Account Executive
Photographer
Print Producer
Copywriter
Photoshop Artist

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