Shani Gershi
VP Creative at Mccann Valley
Tel-Aviv, Israel
TitleRobin Listless
Agency
Campaign Bored to Death - SEAT
Advertiser SEAT S.A.
Brand SEAT
PostedMay 2006
Product Altea
Business Sector Cars
Tagline car emotion
Tagline (original language) auto emoción
Story Altea

Close-up of a young out-dated man. "The best car is the 1.6 automatic", he asserts, and explains: "It must be, everyone’s driving it. Why do they keep making manual gearshifts anyway? They call it sporty, I call it annoying!" And as he finishes his car philosophy, a hand comes in and shuts his eyes. The camera pulls away only to discover he was lying inside a coffin, during his funeral. As the church bells ring, the titles appear: Robin Listless, 1972-2005, Bored to death. Fade to black while the bells and titles continue: The new SEAT Altea, Everything but a 1.6 automatic.
Media Type Television
Length
Market Israel
Director
Art Director
Copywriter
Director of Photography (DOP)
Agency Producer
Creative Director
Executive Creative Director
Editor
Account Executive
Post Production
Production Company

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