Jens Gehlharr

Jens Gehlharr

Director at Brand New School

Santa Monica , United States

My Latest Work



Jens Gehlhaar is creative director at Brand New School ? a production company based in Los Angeles and New York. The prolific and talented type-designer's typefaces may be visually exciting, impactful, and a bit oddball, but few of his fonts are available commercially.

They are nonetheless ubiquitous, popping up in his on-air identity work for VH1 Classic, Fuel TV, and IMF. Before Brand New School, he worked as an Art Director at Wieden+Kennedy, ReVerb, Imaginary Forces and Dreamworks. He has taught typography at both CalArts and Art Center College of Design and received a myriad of awards: from an Emmy for television graphics, an ADC Gold award for directing, a TDC award for type design to an MVPA award for Best Effects.

Gehlhaar's typefaces echo one of Eric Gill's sentiments about letterforms: "Letters are things, not pictures of things." His often rough-hewn alphabets reflect their purpose ? they are tools designed to communicate. Gehlhaar's encyclopedic exploration into the form of the sans serif Roman letter in his MFA thesis at CalArts stands as a milestone in contemporary type design and is a testament to his work ethic.

Sector Experience

People I worked with

Colin Jeffery
Managing Partner & Chief Creative Officer
Jen Wells
Art Director
Arnold Worldwide
Ron Lawner
Ron Lawner's Catalyst
Alan Pafenbach
Creative Director
David Weist



Brand New School
Santa Monica, United States


Brand New School
New York, United States

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