| Title | Gay Turtle |
| Agency | TBWA\Istanbul |
| Campaign | #GayTurtle |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Customers at a pet store are secretly filmed as the owner introduces them to a tank of cute turtles. When they decide to buy one of the creatures, the owner informs them that the turtle they’ve picked is gay. Their reactions range from dismay to disgust, but none of them are comfortable with the idea. “Do you have any decent ones?” is a typical response. The film is a plea for tolerance. Love is love. Hate is a choice. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Ilkay Gurpinar |
| Creative Director | Volkan Karakasoglu |
| Copywriter | Cagri Saka |
| Art Director | Sungu Hacisabanoglu |
| Strategic Planner | Emirhan Celikbilek |
| Account Director | Ayse Erdogan |
| Account Executive | Clara Sera Altiparmak |
| Agency Producer | Erman Karahisarli |
| Agency Producer | Ipek Savas |
| Director | Aytug Ungor |
| Production Company | Anima |
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