| Title | Unsweetened Truth |
| Agency | Arnold |
| Campaign | Unsweetened truth |
| Advertiser | Legacy For Health (Formally American Legacy Foundation) |
| Brand | truth |
| Date of First Broadcast/Publication | 2011 / 3 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Why do they make Tobacco taste sweet? |
| Media Type | Television & Cinema |
| Market | United States |
| Editorial company | Bikini Editorial |
| Creative Director | Pete Favat |
| Creative Director | Roger Baldacci |
| Creative Director | John Kearse |
| Creative Director | Meghan Siegal |
| Art Director | Corey Favier |
| Copywriter | Todd Mitchell |
| Producer | Kevin Shale |
| Production Company | Harvest |
| Director | Baker Smith |
| Cinematography | Curtis Wehr |