| Title | Hot |
| Agency |
.
|
| Campaign |
Hot
|
| Advertiser |
Unilever
|
| Brand |
Hellman's
|
| Posted | May 2006 |
| Product |
Fresh
|
| Business Sector | Mayonnaise, Ketchup, Mustards
|
| Story | Ad developed to launch the new Hellmann's mayo variants. New Hellmann's Hot with pepper and new Hellmann's Fresh with herbs, garlic and onion. |
| Story (original language) | Anúncio desenvolvido para lançar as novas variantes da maionese Hellmann's. Nova Hellmann's Hot com pimenta e nova Hellmann's Fresh com Ervas, alho e cebola. |
| Problem | Sell the new products of Hellmann's mayonese. Hellmann's Hot and Fresh. |
| Problem (original language) | Divulgar o lançamento das novas variedades de maionese Hellmann's |
| Result | The agency presented a campaign based on the new product benefit - it's "never seen in a mayo" ingredients. The campaign visually explores the ingredients under a a new concept: A new way of looking at Hellmann's |
| Result (original language) | Agência apresentou uma campanha valorizando os principais elementos do novo produto que são seus ingredientes inéditos. A campanha explora visualmente esses ingredientes sob o conceito: Uma nova maneira de ver (e comer) Hellmann's. |
| Media Type |
Magazine
|
| Executive Creative Director |
Marcelo Pires
|
| Creative Director |
Danilo Janjacomo
|
| Art Director |
Eric Sulzer
|
| Editor |
Fernanda Machado
|
| Account Director |
Evandro Guimaraes
|
| Photographer |
Ale Ermel
|
