| Title | Well |
| Agency | NEOGAMA |
| Campaign | Smoking is a Trap |
| Advertiser | Associação de Defesa da Saúde do Fumante |
| Brand | ADESF |
| Posted | December 2010 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Smoking is a trap. Quit today. |
| Media Type | |
| Market | Brazil |
| Executive Creative Director | Alexandre Gama |
| Creative Director | Alexandre Gama |
| Creative Director | Márcio Ribas |
| Art Director | Fabio Queiroz |
| Copywriter | Carlos Schleder |
| Agency Producer | Kiyoshi Takahashi |
| Agency Producer | Vinicius Busico |
| Art Buyer | Mariah Bayeux |
| Art Buyer | Janaina Lacerda |
| Account Director | Luiz Tosi |
| Account Manager | Diego Passos |
| Account Manager | Andreia Tecchio |
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