HSBC UAE - "JWT Dubai - HSBC UAE- First on 1st #1"

J. Walter Thompson MEA

J. Walter Thompson MEA Beirut, Lebanon

6634

Title	JWT Dubai - HSBC UAE- First on 1st #1
Agency	J. Walter Thompson MEA
Campaign	First on 1st
Advertiser	J. Walter Thompson Dubai
Brand	HSBC UAE
Date of First Broadcast/Publication	2016 / 1
Business Sector	Banking, Finance, Law & Insurance
Story	In a New Year initiative with a difference, the HSBC ‘First on 1st’ video reaches out to the simple human desire to do more, be more and achieve more. When the rest of the world preferred to sleep in, party on or remember the year that was, HSBC UAE paid tribute to those who instead, resolved to start the year on a different note. HSBC UAE surprised the people of Dubai on the 1st of January by leaving gifts, including a surfboard, a set of headphones, and a bike, along exercise routes, and on the beach for the first passerby to take. When the gifts were claimed, banners were revealed that read “The year of realizing your goals #StartsToday”
Media Type	Outdoor/Out of Home
Market	United Arab Emirates
Chief Creative Operations Officer	Chafic Haddad
Managing Director	Sabry Mohammed
Creative Director	Gautam Wadher
Creative Director	Akhilesh Bagri
Agency Content Producer	Aly Seifelnasr
Designer	Mahesh Powar
Account Director	Nermine Barrada
Account Manager	Zeina Saab
Account Executive	Roula Hajjar
Account Executive	Nabil El Kourdy
Head of Print Production	Jaafar Atwi
Production House	Deja Vu