Dubai Cares - "I Can Teach You Too"

J. Walter Thompson Dubai

J. Walter Thompson Dubai Dubai, United Arab Emirates

Awards

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This ad is part of the ACT Responsible Collection

Brand: Dubai Cares
Country: United Arab Emirates

Advertiser: Dubai Cares

Title	I Can Teach You Too
Agency	J. Walter Thompson Dubai
Campaign	I Can Teach You Too
Advertiser	Dubai Cares
Brand	Dubai Cares
Posted	May 2016
Business Sector	Charities, Foundations, Volunteers
Story	Kids in developing countries may need our help, but contrary to what many charity campaigns make us believe, they're anything but helpless. 58 million children around the world don't go to school but their resourcefulness knows no bounds – in fact, they could probably teach our children a thing or two. Dubai Cares has created a first-of-its-kind skill exchange between children in developing countries and developed countries. Through YouTube tutorials they taught the children of Dubai the skills they’ve learned. All they asked in return is that Dubai’s people teach them to read by donating. And that’s what they did. Dubai Cares has more than doubled last year’s contributions during Ramadan. But more than that, Dubai Cares has shown that children in developing countries have real potential – if they can do something with almost nothing, imagine what they can achieve with a little help.
Media Type	Case Study
Length	120 seconds
More Information	https://www.jwt.com/en/dubai/work/icanteachyoutoo/
Agency	J. Walter Thompson Dubai
Associate Creative Director	Carl Lundqvist
Copywriter	Mouran Boutros
Art Director	Mahmoud Alkhawajeh
Regional Creative Director	Richard Hol
Copywriter	Adam Fierman
Photographer	David Deveson
Account Planner	Omar Elgammal
Account Director	Aarti Kulkarni
Account Executive	Rula Hajjar
Account Executive	Alaa Al Hai
Art Director	Mahesh Powar
Chief Creative Officer	Ramsey Naja
Chief Creative Operations Officer	Chafic Haddad