Chafic Haddad
Chief Creative Officer at Wunderman Thompson MENA
Dubai, United Arab Emirates
TitleUnder 14 Handball Team
Agency
Campaign Micropolitics
Advertiser Mada Masr
Brand Mada Masr
Date of First Broadcast/Publication 2017 / 4
Business Sector Online Press, Media & Information
Story The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Under-14 Handball Team ”, paints a vivid picture of the inner-workings of a school level sports team. It explores topics like fraud, honey-traps, transfer of power, deceit etc., words often associated with Politics, but shown through a more familiar lens.
The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.
Media Type Television
Length
Chief Creative Officer
Art Director
Executive Creative Director
Executive Producer
Executive Producer
Editor
Director
Managing Director
Creative Director
Copywriter
Project Manager
Producer
Creative Director
Head of Production
Project Manager
Producer
Director of Photography (DOP)
Sound Design Company
Directors Rep gesas. management

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