Title | Abused |
Agency | J. Walter Thompson Dubai |
Campaign | Staples - Amnesty International |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | February 2007 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | You have the freedom to help |
Story | Amnesty International - Creative Use of Media We set out to use press in a memorable way, with the staples representing shackles, to highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten. |
Problem | Highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten. |
Media Type | |
Market | United Arab Emirates |
Copywriter | Jeremy Filgate |
Executive Creative Director | John Foster |
Creative Director | Chafic Haddad |
Art Director | Subha Naidu |
Production Company | Suburmania |