Matthew Fone
Owner at Riff Raff Films
London, United Kingdom
TitleBottle
Agency
Campaign Bottle
Advertiser H.J. Heinz
Brand Tomato Ketchup
PostedJune 2009
Business Sector Mayonnaise, Ketchup, Mustards
Story Different people from different generations patting, squeezing and scraping a sauce from an invisible bottle onto various, delicious meals.
Problem The idea being that Heinz Tomato Ketchup is so iconic and so irreplaceable that you don’t have to see it to know what it is an ad for.
Media Type Television
Length
Post Production
Copywriter
Art Director
Account Planner
Account Planner
Director
Producer
Production Company
Media Agency

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