Title | Decisive Moments - Lewis Hamilton |
Agency | BBH |
Campaign | Decisive Moments - Lewis Hamilton |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2008 / 3 |
Business Sector | Telecommunications Services |
Tagline | Make the most of now. |
Story | Decisive Moments dramatises the process of decision-making by featuring Lewis Hamilton racing in his car in parallel with a man racing through the city to get to his love interest. Lewis demonstrates the need to make split second decisions in his F1 career but this also translates into every day life. The male character in the film also shows that making the most of every moment can sometimes be the difference between winning and losing. |
Problem | Continue the Vodafone call to action of make the most of now, using their sponsorship of Vodafone Mclaren Mercedes as the platform. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Nice Shirt Films |
Post Production | Glassworks |
Actor / Celebrity | Lewis Hamilton |
Advertising Manager | David Wheldon |
Creative Director | Nick Gill |
Creative Team | Ian Williamson |
Creative Team | Steve Wakelam |
Account Planner | Sarah Watson |
Agency Producer | Ruben Mercadal |
Production Company Producer | Richard Martin |
Director | Sean Meehan |
Director of Photography (DOP) | Sean Meehan |
Editor | Paul Watts |
Editing Company | The Quarry |
Music Composer | Tom Hodge |
Voice | Judi Dench |
Producer | Sam McGarry |