| Title | The little tin soldier |
| Title (original language) | El soldadito de plomo |
| Agency | Leo Burnett Colombia |
| Campaign | Fairy tales - connexion |
| Advertiser | Connexion |
| Brand | Connexion Colombia |
| Posted | May 2006 |
| Product | Child abuse |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | What tales are our children growing up with |
| Story | Use fairy tales as a means to show all the problems children face in Colombia |
| Philosophy | Place ads and posters in strategic places where people could collaborate with the foundation. |
| Problem | child abuse |
| Result | Place ads and posters in strategic places where people could collaborate with the foundation. |
| Media Type | |
| Market | Colombia |
| Creative Director | Rodrigo Davila |
| Copywriter | Fabio Medina |
| Art Director | Fabio Medina |
| Creative Director | Carlos Murad |
| Art Director | Carlos Murad |
| Account Director | Ines Posada |
More Work
SEE ALLCompostable Straw 3
- BRAND:
- Hit
- AGENCY:
- Sancho BBDO
Compostable Straw 2
- BRAND:
- Hit
- AGENCY:
- Sancho BBDO
Compostable Straw 1
- BRAND:
- Hit
- AGENCY:
- Sancho BBDO
Beauty and the beast
- BRAND:
- Connexion Colombia
- AGENCY:
- Leo Burnett Colombia
Little red riding hood
- BRAND:
- Connexion Colombia
- AGENCY:
- Leo Burnett Colombia
Cinderella
- BRAND:
- Conexion Colombia
- AGENCY:
- Leo Burnett Colombia