| Title | Cinderella |
| Title (original language) | La cenicienta |
| Agency | Leo Burnett Colombia |
| Campaign | Fairy tales - connexion |
| Advertiser | Connexion |
| Brand | Conexion Colombia |
| Posted | May 2006 |
| Product | Child abuse |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | What tales are our children growing up with |
| Story | Use fairy tales as a means to show all the problems children face in Colombia |
| Philosophy | Place ads and posters in strategic places where people could collaborate with the foundation. |
| Problem | child abuse |
| Result | Calls to the call center increased 15% and internet contacts increased 20%. |
| Media Type | |
| Market | Colombia |
| Creative Director | Rodrigo Davila |
| Copywriter | Fabio Medina |
| Art Director | Fabio Medina |
| Creative Director | Carlos Murad |
| Art Director | Carlos Murad |
| Account Director | Ines Posada |
More Work
SEE ALLBeauty and the beast
- BRAND:
- Connexion Colombia
- AGENCY:
- Leo Burnett Colombia
Little red riding hood
- BRAND:
- Connexion Colombia
- AGENCY:
- Leo Burnett Colombia
The little tin soldier
- BRAND:
- Connexion Colombia
- AGENCY:
- Leo Burnett Colombia