| Title | The serviette |
| Agency | Nord DDB STO |
| Campaign | The serviette |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | January 2008 |
| Product | Big n' juicy |
| Business Sector | Fresh Food |
| Story | Create ad for the Big n juicy. The biggest burger in the history of McDonalds in Sweden. |
| Philosophy | Giant serviettes made from original serviette material were inserted indo daily newspapers as double page spreads. |
| Media Type | Newspaper |
| Creative Director | Andreas Dahlqvist |
| Other | Lars Friberg |
| Art Director | Simon Higby |
| Creative Director | Johan Holmström |
| Art Director | Ted Mellström |
| Copywriter | Martin Lundgren |
| Other | Joachim Levin |
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