| Title | Mirror |
| Agency | Y&R Israel |
| Campaign | Natal Campaign |
| Advertiser | Natal |
| Brand | Natal |
| Posted | May 2006 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Military trauma is hard ot leave behind |
| Story | The ad is a shot of the Tel Aviv promenade - a popular night time venue - taken from the inside of a car. In the rearview mirror, a violent scene is shown. The scene depicted is clash between soldiers and armed terrorists. |
| Philosophy | Emphasize how easily "traumatic incidents from the army" intrude and disrupt your daily life and activities |
| Problem | Many Israeli soldiers suffer from post traumatic war syndrome. Natal is an NPO that helps them and their families cope with day to day life. |
| Media Type | |
| Market | Israel |
| Other | Gideon Amichay |
| Copywriter | Dudy Hevron |
| Account Executive | Michal Hizkiya |
| Account Supervisor | Vered Kinreich Golan |
| Executive Creative Director | Yoram Levi |
| Art Director | Gal Zakzy |
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