Folha de S.Paulo - "Remembrance"

Africa

Africa São Paulo, Brazil

5520

Brand: Folha de S.Paulo
Country: Brazil

Advertiser: Folha de S.Paulo

Title	Remembrance
Agency	Africa
Campaign	Remembrance
Advertiser	Folha de S.Paulo
Brand	Folha de S.Paulo
Date of First Broadcast/Publication	2013 / 10
Product	Corporate
Business Sector	Newspapers, Magazines, Books
Story	Folha de S.Paulo launches a short film based on a chronicle published in its newspaperFolha de S.Paulo launched a short film based on a chronicle by Antonio Prata published some time ago in a column Prata has in the newspaper. The text, which was widely shared and commented on via social networks, got the attention of Africa creatives who had the idea of transforming the story into a film.In addition to being a great newspaper, Folha is currently a complete communications platform so, bringing content off of the printed page is the best way to increase the reach of information, and reinforces the concept behind “Follow Folha”, the campaign Africa is currently running for this client. In other words, the agency is doing with Folha’s communications the same thing that readers have been doing with Folha’s content.
Media Type	Web Film
Length	450 seconds
Executive Creative Director	Sergio Gordilho
Creative Director	Ricardo Chester
Creative Director	Augusto Moya
Copywriter	Ricardo Chester
Art Director	Augusto Moya
Director	Marcelo Galvão
Agency Producer	Valdir dos Santos
Account Director	Celina Esteves
Account Director	Cecilia Cilento
Actor / Celebrity	Ricardo Ripa
Actor / Celebrity	Cris Canner
Account Director	Carolina Walton
Executive Agency Producer	Rodrigo Ferrari
Sound Design Company	Satélite
Production Company	Gatacine