| Title | Ice |
| Agency |
Black River FC
|
| Campaign |
BBC Human Planet (2012)
|
| Advertiser |
BBC
|
| Brand |
BBC Entertainment South Africa
|
| Posted | September 2012 |
| Product |
BBC Knowledge
|
| Business Sector | TV/Radio Programs & Stations
|
| Story | To advertise the Human Planet, a new show on BBC Knowledge, we took an interesting fact from the show (In the Sahara, your body loses 1L of water an hour) and turned it into something pretty cool – a 22-meter long ice sculpture that melted over the course of a day. There were 39 letters in total, each carved from a block of ice and kerned by hand. |
| Philosophy | We took an interesting fact from a new show called Human Planet, “In the Sahara, your body loses 1L of water an hour” |
| Problem | The channel is perceived to be old and stuffy. We had to show people that KNOWLEDGE doesn’t have to be BORING. |
| Result | Our result was something pretty cool: a 22-meter long ice sculpture that melted over the course of a day. |
| Media Type |
Ambient
|
| Creative Director |
Vanessa Gibson
|
| Executive Creative Director |
Ahmed Tilly
|
| Art Director |
Kursten Meyer
|
