Applegate Hotdogs - "Serious Preservations"

TAXI New York

TAXI New York New York, United States

6718

Title	Serious Preservations
Agency	TAXI New York
Campaign	What's In Your Hotdog?
Advertiser	Applegate Farms
Brand	Applegate Hotdogs
Date of First Broadcast/Publication	2013 / 5
Business Sector	Food
Tagline	What's In Your Hot Dog
Philosophy	Applegate is on a mission to change the meat we eat. This campaign uses humor to open the dialogue about what is in the meat we eat. In this spot, a mom encounters a preserved cow in the refrigerated section of her supermarket.
Problem	"81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want. Consumers are reaching out to tell us how hard they laughed and thank us for spreading the word that there is a better alternative available. We're thrilled with the response."
Media Type	Television
Length	30 seconds
More Information	applegate.com
Production Company	Station Film
Executive Creative Director	Stephen Leps
Executive Creative Director	Michael Pierantozzi
Copywriter	Daniel Ahern
Art Director	Didima Arrieta-Martinez
Agency Producer	Joyce Lee
Director	Brendan Gibbons
Executive Producer	Thomas Rossano
Line Producer	Aaron Cano
Editing Company	The Cutting Room
Editor	Brian Sanford
Editorial Producer	Melissa Lubin