| Title | Sorry Mum |
| Agency | Santo Buenos Aires |
| Campaign | Sorry Mum |
| Advertiser | Unilever |
| Brand | Ala/Omo |
| Posted | June 2006 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | Television & Cinema |
| Length | |
| Market | Argentina |
| Creative Director | Maxi Anselmo |
| Art Director | Maxi Anselmo |
| Creative Director | Sebastián Wilhelm |
| Copywriter | Sebastián Wilhelm |
| Copywriter | Pablo Minces |
| Agency Producer | Andrés Salmoyraghi |
| Production Company | Palermo Films |
| Director | Martín Hodara |
| Producer | Barbara Factorovich |
| Director of Photography (DOP) | Juan Carlos Lenardi |
| Lighting Director / Lighting | Juan Carlos Lenardi |
| Director of Photography (DOP) | Julian Mex Ledezma |
| Lighting Director / Lighting | Julian Mex Ledezma |
| Sound Design Company | No Problem Sonido |
| Music Arranger | No Problem Sonido |