| Philosophy | In 1980, Renault invented the first Multiple Place Vehicule (MPV) in the world: the Renault Espace. In 2010, Renault decided to relaunch sales of its MPV with a campaign focusing on a unique innovation: “The largest glass area in the world which allows passengers to appreciate the scenery around them without any obstacle between them and outside”. How to share this unique experience? By developing a web campaign that offers consumers a 360° view of the inside of the Renault Espace from the comfort of their own homes. The consumer can navigate freely 360° around the inside of the Renault Espace, enjoying the true benefit of the superior nature of the glass surface before even having tried it. |