Power of Thumbs - "Card Block (Superhero)"

M&C Saatchi

M&C Saatchi Sydney, Australia

9038

Title	Card Block (Superhero)
Agency	M&C Saatchi
Campaign	Power of Thumbs
Advertiser	St. George Bank Limited
Posted	March 2016
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	Directed by Photoplay's Scott Otto Anderson, the next instalment of St. George Bank's 'Power of Thumbs' content campaign via Saatchi & Saatchi Sydney, sees the often underrated role of the thumb, especially when it comes to St George's new smart banking app. The new everyday banking app that gives customers unprecedented control of their financial life, right from the palm of their hand (or thumb). Real thumbs are the stars in the next three instalments of the campaign set in a world of miniature sets, including a superhero thumb out to save the world (or so it seems).The content campaign is being delivered online, socially and on phones.
Media Type	Web Film
Length	33 seconds
Production Company	Photoplay Films
Director	Scott Otto Anderson
Executive Creative Director	Mike Spirkovski
Copywriter	Guy Hobbs
Art Director	Pierre-Antoine Gilles
Executive Producer	Oliver Lawrance
Producer	Emma Thompson
Agency Producer	Sue Hind
Agency Producer	Paul Johnston
Director of Photography (DOP)	Daniel Ardilley
Visual Effects	Howie Hill
Sound	Nylon Studios
Post Production	FSM VFX
Editor	Simon Njoo
Production Designer	Virginia Mesiti
Post Production Producer	Tina Braham