| Title | Online Street Musicians |
| Agency | Jung von Matt AG |
| Campaign | Online Street Musicians |
| Advertiser | Red Cross |
| Brand | Deutsches Rotes Kreuz |
| Posted | November 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money. To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it. |
| Media Type | Case Study |
| Group Creative Director | Jan Rexhausen |
| Group Creative Director | Dörte Spengler-Ahrens |
| Agency Producer | Laura Weber |
| Agency Producer | Martin Schön |
| Production Company | Markenfilm Crossing GmbH |
| Art Director | Eric van den Hoonard |
| Copywriter | Christina Drescher |
| Copywriter | Marc Freitag |
| Copywriter | Andreas Hilbig |
| Creative Director | Felix Fenz |
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