| Title | Yes, I smoke |
| Agency | Jung von Matt/Elbe |
| Campaign | Smoking kids |
| Advertiser | Deutsche Kinderkrebsstiftung |
| Brand | Deutsche Kinderkrebsstiftung |
| Date of First Broadcast/Publication | 2014 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Secondhand smoke is firsthand death. |
| Story | The objective of this campaign was to raise awareness for the dangers of second-hand smoking, especially to children. Smoking is a bad choice everyone needs to make for themselves. It should not be made for others, least of all one's own children. Yet, second-hand smokedoes exactly that: It forces non-smokers to inhale smoke. The closeness of parents and their kids makes it even worse. That's why we wanted to get parents to reconsider their behaviour. |
| Media Type | |
| Executive Creative Director | Dörte Spengler-Ahrens |
| Creative Director | Felix Fenz |
| Art Director | Juliana Paracencio, Daniel Aykurt |
| Copywriter | Sandra Eichner |
| Photographer | Achim Lippoth |
| Digital Retouch | Al Lapkovsky |
| Account Manager | Natalie Martens: Seuetom Berhe |
| Art Buyer | Madeleine Von-Hohenthal |
| Account Executive | Nic Heimann |
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