Jane Bogart
Sherman Oaks, United States
TitleSearch Engine
Agency
Campaign Dropping - Move
Advertiser Move, Inc.
Brand Move
PostedJuly 2006
Business Sector Real Estate
Tagline Finding your next home just got a lot easier.
Story Items fall into the screen to catch the viewers attention and to explain a major benefit of MOVE.
Philosophy We chose a major benefit of the service to lead off each ad. We did it in an impactful way by dropping things into the frame to attract attention, while at the same time, getting across one of MOVE's key benefits. The last half of each spot, on the assumption that we attracted the viewer with the strange visual and sound up front, was meant to, in a concise way, provide MOVE's additional benefits and introduce the logo and brand for as long as possible.
Problem Move needed a brand intro campaign to help inform the consumer of all the benefits their service has to offer.
They wanted us to try to get across as many benefits as possible, without being too confusing.
Result TBD
Media Type Television & Cinema
Length
Market United States
Copywriter
Editor
Director
Executive Creative Director
Sound Design Company
Production Company Producer
Creative Director
Agency Producer
Music
Animation Effects
Post Production
Production Company
Animation Effects

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