| Title | Orange |
| Title (original language) | Naranjas |
| Agency | Grey G2 Madrid |
| Campaign | Fairy Your Tip to Save at Home - Procter & Gamble |
| Advertiser | Procter & Gamble |
| Brand | Fairy |
| Posted | July 2006 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | SUMMARY Fairys challenge for growth started from an already high base of +40% value share in mature and highly competitive markets where private labels and discounters were consistently gaining ground. Consumers had to be convinced of Fairys value and credibility as a brand alternative even if they had to pay more. The results for Iberia exceeded business expectations, with volume share increasing by 3.2% and value share increasing by 4%. Today the brand growth continues with all key brand indicators rising, signalling that Fairy has gained real ground in consumers homes and minds. |
| Media Type | Television |
| Length | |
| Creative Director | Maria José Badolato |
| Art Director | Javier Garcia Maestro |
| Account Manager | Almudena Gil |
| Director | Angeles Reinee |
| Photographer | Nestor Calvo |
| Advertiser's Supervisor | Olav Silden |
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