Wesley Hawes
Executive Creative Director at Innocean Australia
London, United Kingdom
TitleThe Clean Cut Look
Agency
Campaign Hair Tutorials
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 2013 / 9
Product Clean cut pommade
Business Sector Hair Care Products
Story The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 
Philosophy The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.
After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 
Problem Get guys to choose, use and buy Axe hair products and help them to get the best results 
Media Type Television
Length
Market France
Sound
Advertising Manager
Executive Creative Director
Strategy Director
Strategic Business Lead
Director
Producer
Creative Team
Creative Team
Creative Team
Creative Team
Creative Director
Creative Director
Agency Producer
Account Director
Account Director
Account Manager
Production Company
Executive Producer
Director of Photography (DOP)
Post Production
Editor
Editing Company

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