Title | Wildlife Microsite |
Agency | Grey Worldwide India (Pvt.) Limited. |
Campaign | Incredible India |
Advertiser | Ministry of Tourism India |
Brand | Ministry of Tourism India |
Posted | July 2006 |
Business Sector | Destinations (Countries & Places) |
Story | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
Media Type | Web Site |
Creative Director | Prathap Suthan |
Art Director | Jayant Mathew |
Art Director | Deepti Aurora Ahuja |
Art Director | Archana Dhanda |
Account Manager | Ashutosh Khanna |
Account Manager | Naresh Gupta |
Account Manager | Sudhir Nair |
Account Manager | Satyajit Sen |
Account Manager | Ashutosh Sharma |
Advertiser's Supervisor | Amitabh Kant |
Advertiser's Supervisor | Leela Nandan |
Illustrator | Rohit Kathuria |
Illustrator | Shaibal Chatterjee |
Stock photography | Corbis |
Stock photography | Getty Images |