Title | We are not your mother |
Agency | Leo Burnett Kyiv |
Campaign | Sorry, we are not your mother |
Advertiser | Art Directors Club |
Brand | Art Directors Club Ukraine |
Date of First Broadcast/Publication | 2010 / 10 |
Business Sector | Advertising & Communication |
Tagline | Sorry, we are not your mother. So think twice before submitting to ADC*UA |
Philosophy | For your mum – you’re always a winner. You are the one. Everything that goes from your pencil – is totally genius and worth the highest awards. Everyone who doubts that – just envies you and knows nothing in advertising. Your mum doesn’t need any proof. But we demand it. |
Media Type | Case Study |
Copywriter | Yaroslav Serdyuk |
Art Director | Pavel Klubnikin |