1-800 CONTACTS - "Toothpaste"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

26839

Brand: 1-800 CONTACTS
Country: United States

Advertiser: 1-800 CONTACTS, Inc.

Title	Toothpaste
Agency	Pereira O'Dell
Campaign	Never run out of contacts
Advertiser	1-800 CONTACTS, Inc.
Brand	1-800 CONTACTS
Date of First Broadcast/Publication	2014 / 11
Business Sector	Contact Lens & Glasses Products
Tagline	Never run out of contacts
Story	Pereira & O'Dell has launched a TV, radio, outdoor, digital and social campaign for 1-800-CONTACTS introducing the new tagline "Never run out of contacts". The campaign captures the panic and decision-making process, and regret, when it comes to running out of contacts. Did you drop one in the toilet? Or do you have to break out your dreaded back-up glasses? They are situations only people with contact lenses understand. 1-800-CONTACTS wants to help you avoid these situations with the fastest and easiest way to order contacts. Never run out of contacts.
Media Type	Television
Length	17 seconds
Production Company	Epoch Films
Sound Mix	740 Sound Design & Mix
EP, Managing Partner	Damian Stevens
Managing Director/ Partner	Damian Stevens
Director	Phil Morrison
Sound Designer	john martin
Vice President, Media Strategy	Joshua Brandau
Executive Producer	Chris Webb
Executive Producer	John Duffin
Creative Director	Jason Apaliski
Creative Director	Robert Lambrechts
Vice President, Executive Creative Director	Jaime Robinson
Executive Producer	Scott Ganary
Lead Smoke Artist	Chris Homel
Creative Director	PJ Richardson
Art Director	Tim Delger
Sound Mix	Stephen Dickson
Creative Director/ Partner	Kevin Lau
Editor	Greg Scruton
Vice President, Production	Jeff Ferro
Senior Interactive Producer	Erin Davis
Senior Broadcast Producer	Elisa Moore
Chief Creative Officer	PJ Pereira
Executive Producer	Nicole Visram
Assistant Smoke	Austin Hickman-Fain
Radio Producer	Judy Kreiter
Copywriter	Katie Brinkworth
Art Director	Brett Beaty
Director of Business Affairs	Kallie Halbach
Creative Director	Anthony Liu
Executive Producer	Michael Bennett
3D Animation, Modeling/ Texturing/ Lighting, Compositing	Yang Liu
Executive Producer	Maxwell Gosling
Account Director	Ashley Brown
Copywriter	Simon Friedlander
Associate Strategy Director	Molly Cabe
Strategic Planner	Beth Windheuser
Director of Photography (DOP)	Reed Morano
Producer	Phillip Rose
Assistant Editor	John Gallagher
Assistant Editor	Ryan Andrus
Producer	Gavin Carroll
Creative Director/ Partner	Jonah Hall
Head of Production	Michael Theurer
Producer	Emily Avoujageli
Producer	Kirsten Collabolletta
Art Director	Anthony Maiuri
3D Animation, Modeling/ Texturing/ Lighting	Herman Kim
Compositing	Ted Gore
Executive Digital Producer	Arcade Edit
CG Animation	Laundry
Visual Effects	Timber