Title | Yell.com |
Agency | AKQA |
Campaign | Results for real life - Yell.com |
Advertiser | The Yell Group |
Brand | Yell.com |
Posted | September 2006 |
Product | Local search engine |
Business Sector | Yellow Pages & Directories |
Tagline | Results for real life. |
Story | Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema. |
Philosophy | Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away. |
Media Type | Transportation & Vehicles |
Market | United Kingdom |
Executive Creative Director | Daniel Bonner |
Art Director | James Capp |
Account Executive | Claire Langler |
Account Director | Frank Pedersen |
Copywriter | Phil Wilce |
Graphic Designer | Chris Williams |
Graphic Designer | Dan Wright |
Other | Jo Williams |
Production Company | Drum Screen |