Laura Colombo
Laura Colombo
Copywriter at FCB Milan
Milano, Italy
TitleThings that disappear
Agency
Campaign Anti-corruption - Transparency International
Advertiser Transparency International Italia
Brand Transparency International Italia
Date of First Broadcast/Publication
Product Anti-corruption campaign
Tagline Corruption takes something away from all of us. Sometimes even life.
Story This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. “Architectural” line drawings superimposed over the images continue disappearing…symbolising unrealised projects. Projects that disappear into nothingness.
Philosophy The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate “music” (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of us…but that “something” could also be our life.
Problem Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesn’t affect them. Something far away from them (eg. Enron scandal).
Media Type Television
Length
Creative Director
Art Director
Account Executive
Director
Copywriter
Production Company
Animation Effects
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Post Production

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