Lee Pilz
Account Director at GSD&M
Austin, United States
TitleAerial Photographer
Agency
Campaign Do Something Amazing - USAF
Advertiser U.S. Air Force
Brand USAF
PostedSeptember 2006
Product Recruiting Services
Business Sector State Employment, Forces & Police Recruitment
Tagline Do Something Amazing
Story GSD&M launched a documentary style U.S. Air Force campaign “Do Something Amazing” that features real Airmen and the amazing things they do everyday. Campaign is the first since USAF “We’ve been waiting for you” campaign that launched in 2003.
Philosophy The “Do Something Amazing” work features Airmen in action as they fly and fight, call in air strikes, jump out of airplanes as well as their personal, unscripted take on what they do.
Problem As user-created content sites such as YouTube and GoogleVideo rapidly increase in popularity, Air Force Recruiting Service wanted to create a campaign that features similar, authentic, non “Hollywood” work.
Result The DSA campaign encompasses TV, print, webisodes and a new website with over an hour of unscripted videos, Airmen profiles, interactive and downloadable features.
Media Type Television & Cinema
Length
Market United States
Interactive Producer
Agency Producer
Interactive Art Director
Art Director
Director
Account Director
Account Supervisor
Creative Director
Account Supervisor
Copywriter
Editing Company
Production Company

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