Henry de Cumont
Henry de Cumont
Advertising Manager at Toyota Motor Corporation
Saint Denis, France
TitleMy Dad, My Hero
Agency
Campaign Always a Better Way
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication
Tagline Always a Better Way
Story

The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). 

Media Type Television
Length
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Creative Director
Art Director
Copywriter
Director
Production Company NOSE PH
Producer

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