Carine de Oliveira
Account Manager at Publicis Conseil
Paris, France
TitleFrustrating
Title (original language)Frustrant (anglais)
Agency
Campaign Unforgettable
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2012 / 9
Business Sector Cars
Story Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. Without breaking with its foundations, the New Renault Clio represents a true revival which will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the New Renault Clio asserts a style full of sensuality that will leave no one indifferent. To promote the launch of the New Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. Naturally, this launch campaign will capitalize on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’. 
Media Type Print
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager Patrick Lara
Executive Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Art Director
Copywriter
Production Company
Director
Print Producer
Print Producer

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