Pablo Castillo

Pablo Castillo

Chief Creative Officer at Dentsu
San Jose, Costa Rica

About me

Pablo Castillo is currently the Chief Creative Officer of House Dentsu Costa Rica.
He’s the former General Creative Director of 4am Saatchi & Saatchi, and also of Interaction. Under his creative lead, House Dentsu became the most awarded central american agency at Saniss Awards and Interaction became the second most effective independent agency of the world according to Effie Index, and also was named the 2nd most creative agency of the world at WINA 2019.
He began his career in 2008 as a copywriter at J. Walter Thompson Costa Rica. After working for 8 years in this agency, he jumped to the title of Creative Supervisor at Ogilvy. Later in 2016, Pablo achieved the title of Creative Director at Havas.
During his career he has worked for some of the biggest brands in the Central American region such as: BAC Credomatic, Lala, Firestone, Chevrolet, Burger King, Toyota, Papa John’s, Carl’s Jr., Mondelez, Credomatic, Hyundai, Bayer, HSBC, Coca Cola and Claro.
His work has been nominated and awarded more than 320 times in festivals such as: Cannes Lions, Clio Awards, El Ojo de Iberoamerica, Effie Awards Latam, FIAP, The Cup Awards, El Sol, Wave, New York Festivals, Ad Stars, Festival Antigua, WINA, Festival Caribe and Festival Volcán.
Pablo has been a jury in some of the most important festivals of the industry such as: New York Festivals, Ojo de Iberoamerica, WINA, Ad Stars, Echo Awards and Festival Antigua. He won the local Young Lions competition in the Cyber Category back in 2014, and represented Costa Rica at the Young Lions International competition at Cannes, France. He is also an advertising professor at Animal Ad School.

Positions

Chief Creative Officer
House Dentsu <span class="pv-entity__secondary-title separator">Full-time</span>
February 2021 - Present (3 years 2 months)
Professor
Animal Costa Rica
August 2015 - Present (8 years 8 months)
Non-traditional Advertising Professor
Director General Creativo
4am Saatchi &amp; Saatchi Costa Rica <span class="pv-entity__secondary-title separator">Full-time</span>
August 2020 - February 2021 (6 months)
General Creative Director
Interaction - Agencia de Publicidad Digital <span class="pv-entity__secondary-title separator">Full-time</span>
April 2018 - April 2020 (2 years)
Responsible for the creative leadership of Central America’s top digital agency, andfor the creative feedback and motivation of a 45+ people team. Director and maker oflarge scale campaigns that run on digital media and also on traditional media for local andregional clients. Also responsible for the perfect synchrony between all the agenciesdepartments: planning, accounts, creative, media-data, design, technology andproduction. Most profitable accounts: Chevrolet, EPA, Hyundai, Burger King, FIFCO,Isuzu, Papa John’s, Zara, Sigma Alimentos, Shell, Casio. … see more
Creative Director
Havas Tribu
July 2017 - April 2018 (9 months)
Responsible for the creative leadership of a 12 people team, working for some of CostaRica’s biggest accounts: Toyota, Lala Centroamérica, BAC Credomatic, Sardimar, KFC,Lexus and Grupo Monge.
Creative Supervisor
Ogilvy &amp; Mather
October 2014 - June 2017 (2 years 8 months)
Responsible for the creative leadership of a 15 people team, working for the agenciesmore profitable and demanding accounts: Claro, Instituto Nacional de Seguros (INS),Huawei, Mondelez, Firestone, AutoStar, Bayer and Grupo Tío Pelón. Also in charge of theawards performance of the company.
Redactor Creativo Sr.
JWT
January 2013 - October 2014 (1 year 9 months)
Responsible for the creative development of brands, and also for writing ads thatgenerated sales and build brand awareness. During 6 years I worked with the mostimportant accounts of the agency, making presentations and selling concepts. Accounts:Veinsa Motors (Mitsubishi), Alimentos Pro Salud (Sardimar, Tesoro del Mar), Halls, Trident, Dos Pinos, Vindi, Super Perro. … see more
Redactor Creativo Senior
Panama, Panama
August 2012 - November 2012 (3 months)
Creativo / Redactor
JWT
June 2008 - August 2012 (4 years 2 months)
Ad copywriting for JWT's Central America local and regional brands such as: Cadbury Adams, Kraft, HSBC, Shell, Abbot, Johnson &amp; Johnson y algunas importantes marcas locales como Dos Pinos.
Redactor Creativo Jr.
San José, Costa Rica
January 2008 - June 2008 (5 months)

Education

Creatividad &amp; Copy

2008 (1 year)

Bachillerato

2005 - 2007 (2 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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