| Title | Independence Day of Peru |
| Agency | Y&R Lima |
| Campaign | Connected with Peru |
| Advertiser | Telefónica Móviles |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2013 / 7 |
| Business Sector | Telecommunications Services |
| Story | On July 28th, Independence Day of Peru, Movistar's costumers were greeted with something unexpected: the name of their carrier -Movistar- was replaced with "Peru" on every mobile screen. Thus they were literally connected with the network that most unites them: their own country. This action generated unprecedented buzz throughout the nation. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Flavio Pantigoso |
| Art Supervisor | Christian Sanchez |
| Creative Director | Jorge Soto |
| Creative Director | Charlie Valderrama |
| Copywriter | André Toledo |
| Art Director | Jorge Rocca |
| Account Director | Manuel Ahumada |
| Account Supervisor | Anne Achata |
| Account Supervisor | Director of Production |
| Agency Producer | Malena Mellado |
| Executive Producer | Iris Otero |
| Executive Producer | Dorothy Pita |
| Executive Producer | Marylin Melgar |
| Line Producer | LaNako Producciones |
| Post Production | Jaime Oyakawa |
| Animation/3D | Zeppelin |
| Music | Ricardo Nunez |
| Advertising Manager | Luis Eduardo Garvan |
| Production Company | Cine 70 |
| Director | JP Quiroz |
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