| Title | Socket |
| Agency | Saatchi & Saatchi |
| Campaign | Prevents Cavities - Procter & Gamble |
| Advertiser | Procter & Gamble |
| Brand | Blend-a-med |
| Posted | November 2006 |
| Business Sector | Toothpaste |
| Tagline | Prevents cavities |
| Story | Creative idea is based on pictures of white things with holes which distract the ideal and white surfaces (socket, phone, basin). The campaign works by surprising that blend-a-med can prevent such "cavities", leaving these items and their surfaces perfect and perfectly white. |
| Media Type | |
| Market | Poland |
| Creative Director | Agnieszka Niska |
| Art Director | Agnieszka Niska |
| Creative Director | Max Olech |
| Copywriter | Max Olech |
| Creative Director | Jason Romeyko |
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