Steve Robertson
Creative Director at Buddha Jones
London, United Kingdom
TitleMcCafé
Agency
Campaign Painted beautiful imagery
Advertiser McDonald's
Brand McCafe
Date of First Broadcast/Publication 2016 / 9
Business Sector Restaurants & Fast Food
Story McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads.
Philosophy It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. 
Media Type Print
Creative Director
Creative Director
Art Director
Copywriter
Account Director
Agency Producer
Agency Producer
Photographer

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