Title | Unsweetened Truth |
Agency | Arnold |
Campaign | Unsweetened truth |
Advertiser | Legacy For Health (Formally American Legacy Foundation) |
Brand | truth |
Date of First Broadcast/Publication | 2011 / 3 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | Why do they make Tobacco taste sweet? |
Media Type | Television & Cinema |
Market | United States |
Editorial company | Bikini Editorial |
Creative Director | Pete Favat |
Creative Director | Roger Baldacci |
Creative Director | John Kearse |
Creative Director | Meghan Siegal |
Art Director | Corey Favier |
Copywriter | Todd Mitchell |
Producer | Kevin Shale |
Production Company | Harvest |
Director | Baker Smith |
Cinematography | Curtis Wehr |