Yves Cognard
Yves Cognard
Advertising Manager at Hasbro
PARIS, France
TitleMr Potato Head (French)
Title (original language)Mr Patate
Agency
Campaign Mr Potato Head - Hasbro
Advertiser Hasbro
Brand Playskool
Date of First Broadcast/Publication
Product Mr Potato Head
Product (original language) Mr Patate
Philosophy Starting from this position, the brand, the agency and the creatives set themselves the task of making Mr Potato Head the essential “vegetable” of the toy market.
Their film immediately reveals the fun and mad aspect of the product, while also showing the educational benefits: the freedom of play and personal expression. A formative tool for the child which makes his imagination run wild under the benevolent gaze of his parents. A creative freedom that lets him escape the normal world by inventing characters from his own imagination.
Philosophy (original language) Tout le monde connaît Mr Patate, mais tout le monde ne voit pas l’originalité du concept produit.<br> DDB Paris présente Mr Patate comme le jeu où le n’importe quoi est la meilleure source d’éveil.
Problem Everyone knows Mr Potato Head, but not everyone recognises the originality or the benefits of the product.<br> DDB Paris presents Mr Potato Head as the toy whose “anything-goes” dimension is the best source of early learning
Problem (original language) Tout le monde connaît Mr Patate, mais tout le monde n’a pas l’idée d’en acheter un…<br> C’est en partant de cette problématique que Hasbro France et DDB Paris se sont donné comme ambition de faire de Mr Patate un acteur incontournable du marché des jouets.
Media Type Television
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Director
Production Company

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