Adam Kerj
Chief Creative Officer at Accenture Interactive Nordics
Stockholm, Sweden
TitleDunk in the Dark
Agency
Campaign Dunk in the Dark
Advertiser Mondelez International
Brand Oreo
Date of First Broadcast/Publication 2013 / 2
Business Sector Biscuits, Bread, Crispbread
Story When viewers grappled with an unforeseen break in the middle of Super Bowl XLVII, we saw an opportunity to enter the dialogue in a way that would garner the attention and respect of Oreo’s audience. Given the lapse in game-play, the timing was perfect to own the moment.
Logistically, this type of real-time content creation involved setting up a central command center at our offices in New York with representation from strategy, creative, community, tech and account. Also seated at the table: key brand execs from Oreo.
How was this accomplished in mere minutes? “You need a brave brand to approve content that quickly," said 360i President Sarah Hofstetter in BuzzFeed. "When all of the stakeholders come together so quickly, you’ve got magic."
The on-the-fly social ad garnered nearly 15,000 re-tweets on Twitter.
Media Type Social Media
More Information http://twitter.com/oreo
Chief Creative Officer
Creative Director
Creative Director

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