Title | Dunk in the Dark |
Agency | 360i |
Campaign | Dunk in the Dark |
Advertiser | Mondelez International |
Brand | Oreo |
Date of First Broadcast/Publication | 2013 / 2 |
Business Sector | Biscuits, Bread, Crispbread |
Story | When viewers grappled with an unforeseen break in the middle of Super Bowl XLVII, we saw an opportunity to enter the dialogue in a way that would garner the attention and respect of Oreo’s audience. Given the lapse in game-play, the timing was perfect to own the moment. Logistically, this type of real-time content creation involved setting up a central command center at our offices in New York with representation from strategy, creative, community, tech and account. Also seated at the table: key brand execs from Oreo. How was this accomplished in mere minutes? “You need a brave brand to approve content that quickly," said 360i President Sarah Hofstetter in BuzzFeed. "When all of the stakeholders come together so quickly, you’ve got magic." The on-the-fly social ad garnered nearly 15,000 re-tweets on Twitter. |
Media Type | Social Media |
More Information | http://twitter.com/oreo |
Chief Creative Officer | Adam Kerj |
Creative Director | Michael Nuzzo |
Creative Director | Adam Gloo |