| Title | Rocky |
| Agency | Leo Burnett Tailor Made |
| Campaign | Rocky |
| Advertiser | Fiat |
| Brand | Fiat |
| Posted | May 2007 |
| Product | Palio 1.8R |
| Business Sector | Cars |
| Tagline | He got stronger |
| Story | Inspired by the movie "Rocky", the film reproduces classical scenes from the boxers workout routine, but instead of the Italian stud, we see the performance of the Palio 1.8 R vehicle targeted to the public that enjoys sports cars, with a more powerful engine and accessories typical of a Tuning car. The soundtrack is from the movie, with copyrights acquired from Sony. |
| Story (original language) | O filme é inspirado no longa "Rocky, o Lutador". Reproduz cenas clássicas dos treinos intensos do boxeador, mas no lugar do "garanhão italiano" vemos o desempenho do Palio 1.8 R - veículo destinado ao público que gosta de carro esportivo, com motor mais potente e itens de série dignos de um carro Tunning. A trilha é a mesma do filme com direitos adquiridos da Sony. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Creative Director | Ruy Lindenberg |
| Agency Producer | Iracema Nogueira |
| Agency Producer | Celso Groba |
| Account Executive | Renato Broggin |
| Account Director | Denise Millan |
| Art Director | Andre Kirkelis |
| Editor | Carlos Schleder |
| Director | Carlos Manga Jr |
| Production Company | Repúblika |
| Sound Design Company | Sax ANP |
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